Yeoyeon, Conveys the Value of Culture!

Yeoyeon means “like a lotus flower.” The lotus flower, which appears throughout Korean history, can rise through mud and blossom into a clean and beautiful flower. Yeoyeon is a company that specializes in developing unique products embodying the beautiful culture of Korea. Its name represents our hope that Korean culture will blossom like the lotus flower. We find promising Korean contents and develop them into products that can convey the value of our culture.

Korean Traditional Martial Arts, Taekwondo

Developed along with the history of defending the country based on hand-to-hand martial arts and the humanitarian ideals of Korea, Taekwondo is now an Olympic sport that is practiced worldwide. At Yeoyeon, we look for values in Taekwondo culture and transform them into products that carry Korean cultural values for Taekwondoists and Korea lovers from around the world to enjoy. At Yeoyeon, we employ the finest craftsmanship to guarantee products of the highest quality.